The 4 Best Social Media Platforms for Your Wellness Business
Using social media for your wellness business can be incredibly beneficial. However, spreading yourself too thin is easy if you try to be everywhere. To make the most of your time, it's important to select the social media channels that are best for your business. This guide will give you an overview of each platform, what you can expect to get out of it, and how to best use it even without consulting a social media agency.
Facebook (Groups)
Creating your own Facebook group is a great way to build connections and foster relationships in a more private, intimate space than on Instagram. By joining other groups, you can understand your potential client's issues. For instance, if your target customer is a woman going through menopause, you can learn more about her struggles by reading the posts in the relevant groups she is part of.
Some words of caution: Don't try to use someone else's Facebook group for your purposes, and don't try to advertise your services in a group that someone else has spent time and energy building. Respect the work of others and do your marketing.
Facebook (Pages)
Posting on social media can be difficult to notice unless you have a large following or spend money on ads. However, posting now and then can still be beneficial, particularly in Facebook groups. By posting in groups, someone may click on your profile and see the attached page, allowing them to get a glimpse of who you are and your business.
Even the best social media agency will tell you that having a Facebook page can help increase your visibility on Google. Although not all Facebook pages will appear on Google, it is still worth creating one as it increases your chances of being seen. Even if you don't have a large following on Facebook, it is still worth creating a page as it increases your chances of being discovered.
Instagram is prioritizing videos and is no longer mainly about static content. Although static posts are still somewhat successful, videos are what Instagram encourages. Furthermore, Instagram is great for networking and building connections, though less effective for directing visitors to your website.
Remain wary of this platform, however. Recently, Instagram has been receiving a lot of criticism. People are unhappy with the unrealistic body standards it promotes and the negative attitudes that can be found on the platform. The bigger your audience grows, the more judgemental people tend to be.
Pinterest has been known as a tool for searching for images and ideas but has recently started making an effort to become more of a social media platform. They have recently been focusing on making it easier for people to shop, meaning that it is a great social medium for selling products. New "idea pins" have been added, which are better for increasing user interaction. These pins can include both static images and video content.
It might take some effort to figure out an effective plan, and you'll want to post regularly to get the best results.
In Closing
Always look for the medium where your target audience is most active. From there, you can develop a marketing strategy to deliver value into their lives, resulting in higher engagement, sales, and ROI!
Widen Your Wellness Business’ Horizons with Pure Life Digital
We are a social media agency in Waterford dedicated to bridging the gap between functional wellness professionals and those who prioritise their well-being. We collaborate with you to create an efficient marketing strategy and provide the necessary support to ensure your efforts generate a satisfactory return on investment. Scale your practice by calling 519-420-0029 or emailing hello@purelifedigital.com!